Thursday, May 21, 2026

12:50 PM - 1:35 PM

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Details

We must never forget we are in the business of improving the lives of patients. Only they really know how illness and disability affect their lives, and only they know when a device or treatment is convenient and beneficial. Sometimes we make assumptions about what patients need, sometimes those assumptions are wrong. In this session we will discuss how successful companies have learned from clinicians, caregivers and patients and developed world class solutions to put the power back into patient’s hands. We must also expect the unexpected and how that too has shaped the company and the product.

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Speaker