Wednesday, October 30, 2024

12:30 PM - 1:00 PM

Plenary Room

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Details

An innovator’s journey from idea to successful commercialisation is fraught with challenges every step of the way. Earflo is a company developing a device to treat children with chronic ear infections at home and avoid surgery that was founded out of the Stanford Biodesign program. This session will use Earflo as a case-study to provide an insight to the critical aspects of identifying an unmet clinical need, inventing a viable solution and implementing a commercialisation strategy. This session also highlights the importance of early stage programs such as Perth Biodesign in helping innovators navigate the ideation process and the community built through Biodesign Australia and a network of incubators in translating the technology to commercialisation. Key topics include: The importance of choosing the right problem to work on The 10 things you need to know about product development Start with the end in mind: commercialisation strategy is key

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Speaker